When creator Zainah Asfoor started learning languages, she wanted to speak and speak like a native speaker. Frustrated by the lack of good language-learning resources, she created resources containing words and phrases for all languages and languages. What makes PhraseShare unique compared to other translations and languages is that other users create all phrases by capturing nuances in accents and dialects.
Idea & Concept
Create an unconventional yet user-friendly website – innovative, with a clean and simple design that communicates brand values and
showcases multi-media content. Site that spreads the message: “Islamic stories your child will love.
Our approach was to present the site as a visual editorial platform with quarterly features based on events and occasions the brand was
focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.